🛍️🛍️ INTEGRATED MARKETING FOR ORGANIC PRODUCTS IN KIAMBU COUNTY

📖📖 OVERVIEW

The Integrated Marketing for Organic Products in Kiambu County is a tripartite project implemented by COSDEP with support from Wilde Ganzen and Impact Direct.

The project seeks to bridge the gap between farmers’ production and a thriving organic market by creating a harmonized physical market outlet. By bringing together organic producers from different areas, it improves accessibility of organic inputs, produce, and products for both farmers and consumers.

🎯🎯 OBJECTIVES

• Market Access: Establish and strengthen a physical market stall in Githunguri for organic produce, directly connecting small-scale farmers with consumers.
• Farmer Capacity Building: Enhance farmers’ skills in packaging, labeling, and marketing of organic produce while also promoting sales of organic inputs.
• Consumer Awareness: Launch targeted campaigns to highlight the health benefits of consuming organic produce, increasing demand through multi-platform advertising.
• Organic Certification: Support farmers in obtaining organic certification by partnering with certification bodies to make the process more affordable and accessible.